BBA - Digital Marketing by DMIHER[DU]

  • Duration: 3-year degree program
  • Pursue UG & PG programs at leading institutes with FutureAcad

About Program

Datta Meghe University offers a three-year undergraduate degree programme in digital marketing called the BBA in Digital Marketing. This degree is designed to improve your business acumen and leadership skills. Core of the programme is an understanding of management functions and how to perform them in order to play a strategic and tactical administrative role. The specialization in Digital Marketing will help you understand business problems, marketing principles, branding, and public relations communications. You will also learn digital marketing skills that will help you excel in the marketing field.

Program Highlights



Gain the experience of live Online session from Industry Experts



Participate in peer-to-peer learning and expand your professional network



Industry-recognised Certification in Data Science & Business Intelligence



An Industry Recognized Academic Pedigree To Boost Your Career



Placement support & Career Guidance



1:1 Student Mentorship from industry experts

Delivery Modes

Live-Online
Limited Time - Hurry up!


₨ 37,500
Per Semester


  • Live-Online Instructor Led Training
  • Lab assignments & Quizzes will be done online
  • 24/7 Lab access on Virtual Machines
  • Labs Designed & Mentorship support by Experts
  • Live-Online sessions with Industry Experts & Subject Matter Expert
  • Access to Recorded Session of Live-Online Classes available 24/7
  • Virtual Socialization
  • Interview Preparation & Placement Support
  • Access to Campus Placement drives

Hybrid-Mode
Limited Time - Hurry up!


₨ 56,250
Per Semester


  • On-Campus Classroom based Training for Core Subjects
  • Live-Online Industry expert Led Training for Elective Subjects
  • Real Time engagement
  • Lab assignment will be done in campus laboratory for core subjects
  • Lab assignments & Quizzes will be done online for Elective Subjects
  • Hostel Facilities
  • Interview Preparation & Placement Support
  • Access to Campus Placement drives

Program Summary

Program Duration


BBA in Digital Marketing is a 3-year degree program. Each year is divided into two semesters. Continuing to pass all six semesters you complete the program. The Maximum duration given to clear all the six semesters is 6 years.

Degree Awarded


Successful completion of the program shall award the degree title – Bachelor of Business Application in Digital Marketing. The degree holds the same merit as a regular one. It’s universally accepted and validated for further education and job prospects.

Placement Assistance

All eligible candidates will receive placement assistance after program completion

Access to Opportunities with Leading Companies

Workshops on Resume Review & Interview Preparation

Career Guidance & Mentorship by Industry Experts from Rooman and NSDC

Course Outline

Semester I

  • Business Communication
  • Business & Mathematics Statistics
  • Financial Accounting
  • Managerial Economics
  • Management Science
  • Fundamentals of Digital Marketing and
    Digital Properties Setup
  • Fundamentals of Excel
  • Contemporary English

Semester II

  • Managerial Ethics
  • Principles of Finance
  • Basics of Cost Accounting
  • Business Research Methodology
  • Business Environment & Entrepreneurship
  • E-Commerce setup & Marketing
  • Advanced Statistics

Semester III

  • Fundamentals of Marketing Management 
  • Fundamental of Financial Management 
  • Fundamentals Human Resource Management 
  • Business Laws 
  • Corporate Website Designing & Content 
  • Creation Campus to Corporate Training – 1 
  • IT in management 
  • Communication through theater experience

Semester IV

  • Production and Operation Management
  • Business Analytics
  • Social Immersion on Project
  • Analytic Growth Hacking & Marketing Automation
  • Website SEO & Local SEO
  • Email Marketing
  • Affiliate Marketing
  • Campus to Corporate Training – 2

Semester V

  • Blogging Website Setup 
  • Freelancing Marketplace Setup 
  • Personal Branding 
  • Social Media Marketing Blogging & Adesene

Technology
Tools you learn at IIT Mandi

Career Growth

  • Digital Marketing Manager
  • Content Strategist
  • Conversion Rate Optimizer
  • Pay-Per-Click Specialist
  • SEO Specialist
  • SEM Specialist
  • Social Media Expert
  • Email Marketing Specialist